About Me
Hi! 👋 I‘m a media entrepreneur, angel investor, and impact advisor. Over the last 15 years, I’ve nurtured self-funded side projects into global media companies, maintaining independent ownership and a strong commitment to social impact. My mission is to continue serving global audiences with sincere care and support other entrepreneurs in wellness and sustainability verticals through impact investment and consulting.
Vrai Media
What I Do
Founder / CEO
Vrai Media is a global lifestyle media company with a collection of brands that come together to support the care of our readers and the planet.
In 2014, I co-founded The Good Trade as a resource for an audience seeking sustainable shopping recommendations and editorials on slow living. Alongside an amazing team, we’ve built the brand organically to scale, reaching over 100M readers annually. The site has been featured as a beloved women's media brand in The New York Times, Forbes, Fast Company, TechRadar, and New York Magazine. Our daily newsletter, The Daily Good, serves a community of 250,000 enthusiastic subscribers and won a 2023 Webby’s People’s Choice Award. In early 2024, our team launched our first-ever ever sister-site, Good Gear, a site dedicated to emerging wellness technology reviews from an inclusive voice and fresh perspective.
Soundly
Co-Founder
Soundly is the first-ever hearing health marketplace where consumers can compare devices and access care in one place.
In 2022, I joined the Soundly team as a co-founder to support its mission in bringing accessible hearing health to all. The platform is the first digital marketplace where consumers can compare hearing aid devices online with rigorous independent reviews and access care from anywhere. Since the company’s launch, our work has been featured in the New York Times, Forbes, Fortune, AdAge, and the Los Angeles Times for bringing transparency and advocacy to an underserved space in healthcare.
Investor, Advisor Speaker
Over the past several years, I have had the opportunity to support other founding teams as an angel investor and advisor for early-stage startups, including Tia, Kintra, SuperCircle, Wooden Spoon Herbs, itselectric, and others. I work primarily with founders adding value to wellness, social impact, and sustainability verticals. Over the years I have also had the opportunity to speak at Harvard, UCLA, USC, The Heart Series Conference, and host panels on sustainability for legacy brands like Patagonia on topics covering entrepreneurship, sustainability, and women’s wellness.
Interested in working together?
Please say hello!